For the last many years, businesses have been using Google to rank and bank. In Singapore alone, hundreds of small businesses have created an additional flow of income for them using SEO and SMM. However, their too much reliability on Google and other platforms leave them helpless whenever a new algorithm update hits the market. In this process, many businesses lose their market share, rankings, and eventually customers. This is why email marketing has become the need of the hour.

Once you have created a proper campaign to collect emails of people who are interested in your products or other products similar to you using the right strategy, you become less dependent on Google. Email marketing allows you to keep in constant touch with your customers directly, pitch your products/services to them whenever any new offer is available or inform them in advance about an upcoming product/service to create a buzz and know whether they’ll be interested in knowing more about it. So, keep aside all your doubts and start focusing on setting up an email marketing campaign as soon as possible.