The Ways Technology is Changing the Laundry Industry
Nowadays, technology affects almost every aspect of our lives. From the work we do on our computers down to the entertainment we get online, we can have almost everything done online. Filing taxes, getting food delivered, purchasing groceries… It can be done with a click of a button! Technology has even changed the way businesses operate, including the laundromat industry.
Laundromat owners are now looking into laundromat digital marketing strategies from agencies like Spynr. They are also creating social media accounts to help open communications with their current and potential customers. And there’s a lot more!
Check out how else technology is changing the laundry industry based on laundry service marketing agency experts.
- Digital Marketing and Social Media
Laundromat owners now have more affordable yet effective marketing tools available to them compared to before. From Google My Business to Facebook, you’ve now got social media platforms, search engines, websites, and other online directories in your hands to take advantage of.
Search engines and social media are where you can get more customers for your laundromat, widening your network even further than in the past when the Internet wasn’t as established.
Smartphones and the Internet have made communicating with people and businesses all over the world even easier. Laundromat owners can even use their smartphones for other purposes, such as monitoring their store, creating mobile apps for customers to use, and more.
Even laundromat owners can benefit from technology while improving customer service. If you allow cashless payments, you can track and monitor equipment usage and profits through your handheld device.
- Full-Service Laundry
People want things done more conveniently because of how busy our lives have become. One of the things they want to outsource is the chore of doing laundry, so they search for complete wash-dry-fold-delivery services. Many laundromat owners can now take advantage of this by making their services all the more accessible and easier to order through mobile laundry apps or WDF software platforms.
- New Commercial Equipment
With new technology comes new equipment, which is now available for commercial laundromats. Today’s laundry equipment is more efficient, so you can save even more water and energy. As such, you can save even more on utilities in the long run while enticing people to choose your establishment because of your eco-friendliness.
- The Future of Payments
We were all so accustomed to coin-operated machines that everyone still brings quarters and loose change to the laundromat. This has now become inconvenient, especially in a world where people are now going cashless and prefer using their cards or smartphones to pay for products and services.
The new laundry equipment and software have made it easier to offer cashless payment methods. From card systems, mobile wallets, and hybrid systems where loyalty cards and coins are accepted.
Wrapping It Up
Laundromat owners shouldn’t be afraid of technology, they should embrace it and take advantage of the digital age to grow their customer base!