Starting Your Own Cosmetics Brand.
We live in an exciting age. It used to be that brands were created along with their products. Today brands can spring up overnight, often with items of the same quality as existing products. The upside of this is, if you are a clever marketer and have some good business sense. It is possible to invent a brand and bring a product line to market with no prior experience or understanding of how your product is made. This is true for many products, including cosmetics. If you have an idea for a brand, here is how you might go about it.
- Start with a Concept: Cosmetics brands need an image to survive. Customers need something that they can associate with the product. You might want to promote a product as being all natural, or even vegan. It is currently essential to be seen as caring and environmentally proactive. But there are other things to focus on, such as glamour, science-based formulations, retro-inspired products, or whatever else you think might work. Next you need to work out your branding with a designer and perhaps a consultant.
- Source Your Product: Since you are not inventing the product, you will depend on others to formulate them for you. A cosmetic factory (known as โรงงานรับผลิตเครื่องสําอาง in Thai) is a place to start. At this point, you will have to know exactly what type of products and what unique ingredients you would like to feature. You will also be discussing containers, packaging, quotas, and price.
- Test your Product: When you finally have the product in hand, this is the time to get as many people to try it as possible. You will want to know their opinions, and what could be done to improve them. If you chose a good manufacturer, all the safety and industry standards should have already been addressed.
- Market Your Product: It is straightforward these days to get a product on the market and give it some exposure. Everything can be done through the internet. You can hire a digital marketing company to set up a site and start running ads through Google. You can also sell your product through sites like Amazon and Facebook? Something else you will need to work out is shipping and logistics. With the advent of drop shipping, numerous methods are now available to get your product to the customer.
Everything is possible, but you must consider your budget and make good choices over product and marketing. Start small and figure out what is working and what your strengths are before making more significant investments.