Long gone are the days when personal computers were all that people needed to access the internet. Smartphones are the main device that people use to access the internet. It is crucial to learn how to use mobile marketing for your construction business.

Construction businesses that want to raise brand awareness, increase engagement rates, and retain customers better can use mobile marketing. It is quick, easy, memorable, and prompts users to take action when done correctly.

What is mobile marketing?

Mobile marketing is a digital marketing strategy that allows marketers to promote their products and services through mobile devices, such as smartphones and tablets.

Why mobile marketing?

Mobile marketing is the best option because people are always connected to their mobile devices. Your marketing strategies should go beyond the traditional print ads and desktop computers.

Mobile Marketing Benefits

Mobile marketing is a great way to market your business. Tablets and smartphones are often cheaper than desktops and laptops. Mobile marketing allows people with limited financial and technological resources to access the internet via their smartphones. Many mobile searches are localized, which makes it easier to target local customers. If you have a set of key performance indicators (KPIs), it is easy to measure the effectiveness of campaigns.

Mobile Marketing Strategies

All the things you can do on a computer are now possible on your mobile device. Mobile apps have made it possible to access email and browse the web from your mobile device. It makes sense that mobile marketing can be done in many different ways. Here are four mobile marketing strategies that you can use for your construction company:

Make your site mobile-friendly

In 2017, global mobile website traffic surpassed that of all other devices. According to Statista, 51.65% of global website views were accessed via mobile devices in August 2019. According to Statista, 51.65% of global web page views came from mobile devices in August 2019. Keep it simple.

Use Different Mobile Marketing Techniques

There are many mobile marketing methods that marketers can use and each one reaches different audiences. These include text messaging (SMS), multimedia messages (MMS), mobile web and push notifications. Easy-to-measure results include downloads, page views, opt-ins, and so on. The best part? You can reach customers across multiple platforms.

Target Yahoo! and Bing Search

Google is undisputedly the king of search. However, Bing and Yahoo should also be search engines you should market on. According to Statista, Google held a global market share for search engines of 87.96% as of October 2019. Bing was close behind, at 5.27 percent. Bing also has a large market share in search engines worldwide. It is also the default search platform on Microsoft devices as well as Amazon Kindle, Apple’s Siri, and Microsoft.

Optimize landing pages

You will get targeted traffic to your landing page via email, paid ads or directly. Here you need to convince visitors to take an action, such as completing a purchase or signing up for a newsletter. Mobile users will not take the action you want if your landing page is not appealing to them. Your page should load quickly. Optimize images, use less content and good coding. Single-column layouts are better for visitors who don’t need to swipe between pages to view the content. A form should be simple and concise, with a clear call-to-action (CTA). Make sure to test your landing pages on different screen sizes.

Marketing is a vital part of mobile devices. Businesses are getting better at reaching customers through their advertising and marketing efforts. It is therefore crucial that your marketing team understands how to use mobile marketing for construction companies. It is important to take the time to get to know your audience and determine your business goals. Then, you can see if mobile marketing has any potential.

This post was written by a specialist at Contractor Marketing Gurus. With countless case studies, client testimonials, and references we have proven time and time again to achieve the best results in the contracting space! Contractor Marketing Gurus identify your audience, designs and create attractive posts, run advertisements and campaigns, and will provide you with the best leads for home remodeling. For more information contact us today!