Most small businesses and startups don’t have the resources to hire an in-house team for digital marketing and branding. However, spending on online marketing is an absolute necessity, and to get things done, you need a competent company, such as KC Vision Media. As in any industry, not all digital marketing companies work in the same way, and it makes sense to do some initial research. In this post, we are discussing all questions small business owners and entrepreneurs must ask before selecting an agency.

1. How long have you been in business?

When it comes to digital marketing and promotions, nothing really matters more than experience. Find an agency that has worked with small and large brands alike and is open to the sharing their work profile. More than just the number of projects they have done so far, you need to know the range of their portfolio. If the agency has worked with clients and businesses with a similar profile as yours, this could be an added advantage.

2. What do you offer?

The whole idea of digital marketing is an extensive one. Some agencies offer basic SEO and web design, while others may also specialize in social media marketing, email marketing and paid promotions via PPC. The service profile is something you need to keep in mind, because as a small brand, you cannot really afford two different agencies for the same project.

3. What’s your approach to the job?

Gone are times when agencies would have ready marketing packages and deals for clients. This is the age of customized digital marketing, where the work and expertise of a marketing firm has to align with the needs of the client. You need to know how they plan to start the process for your brand and the steps they would take to bring scalability to the project.

4. Do you offer free estimates?

The first consultation and the estimate offered by a digital marketing firm should be free of any charge or obligation. Many agencies may actually start with what’s called a website audit, which allows the team to evaluate the current performance of the brand. The estimate should be a final one and without any scope for hidden costs.

5. Will you offer references?

A company that has been handling digital marketing for many clients will never shy away from showing case studies or profiles of businesses they have worked with.

Call a few previous and existing clients and get their feedback before giving a nod to the digital marketing company.