If you are a business owner or digital marketer, then you will likely already be fully aware of SEO (Search Engine Optimization) and why it is so crucial to use it for the development and growth of a business. For those who are not familiar with SEO, it is the process of improving how high a website ranks in search engine results when specific phrases and words are used.

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The higher up the search results listing your business or product features, the more traffic will be driven to your website. To give you some more information, we have put together these five key benefits of SEO.

Targets Quality Traffic

More traditional forms of marketing, such as through outbound channels like cold calling and interpretive ads, reach out to consumers whether or not they were interested in your service or product. However, SEO is an inbound channel of advertising, as consumers have gone in search of your type of product.

This is one of the reasons why SEO has proven to be so successful is customers find the interruptive ads annoying and some aren’t interested at all. SEO can instead find good quality traffic that is more likely to lead to an increase in revenue.

It Doesn’t Require Paid Ads

Unlike with paid advertisement posts, organic rankings created by SEO do not cost anything, apart from the investment required to create interesting and relevant content. With PPC (Pay-Per-Click) ads, advertisers have to pay a fee each time one of their adverts is clicked on. Overall, paid ads are a way of buying traffic to your website, where SEO allows you to organically earn that traffic. PPC can be an expensive way of generating extra traffic, and there is no guarantee that it will generate any extra revenue.

SEO Gets More Clicks

While paid ads appear above organic rankings on search engine sites such as Google, over 70 percent of searchers click on an organic result from the first page of listings and not on the paid advertisement. This is largely because consumers are aware of Google’s algorithm and trust that it is showing them content that is appropriate to their search.

Helps to Move You Ahead of the Competition

By having an effective SEO strategy in place, you can place yourself ahead of your competition. When a consumer searches for a product or service that you provide, you want to feature higher in the listings than other companies that provide the same. If you fail to utilize the SEO services that are available, then you may find that your competitors are getting ahead of you in the industry.

Builds Brand Awareness

Brand awareness is everything for a company, and you want to make yourself known to as many people as possible. SEO is perfect for this as the more often and higher you feature on SERPs, the more consumers will be aware of what you have to offer.

SEO is an integral and essential aspect of any digital marketing strategy and helps your company in various different ways.