4 Ways to Make Your Laundry Store Stand Out
The laundry industry is now more competitive than it has ever been. As such, it’ll take more than installing a Girbau North America coin op laundry machine at your business premises to attract more customers. To help you stay ahead, you’ll need to have creative solutions to have a competitive edge against the competition. Here are different strategies you can implement to ensure that your commercial laundry store stands out in the industry.
Expand your laundry services
One of the best ways to stand out from competitors is to offer laundry services that other stores do not. Expanding your commercial laundry services also expands your customer base hence improving your customer base. One of the best services you can offer is the wash and fold services. Laundry is one of the most detested chores, and customers appreciate it when you take the load off their hands. Wash and fold services are when a customer drops off their dirty laundry and picks it up when it’s washed, dried, and folded. This service attracts new business since it is considered a luxury service and often appeals to a different target market other than your usual laundry store customer. You can also add a pickup and delivery service for your business customers. You will be shocked how many people will appreciate the service since more people are often busy.
Upgrade your laundry equipment
Installing new laundry equipment for your business will easily set you apart from competitors. You will find that most customers appreciate new sleek equipment when they come to your laundry business. If you can, replace any old laundry equipment as soon as possible. It’s likely to notice that customer satisfaction will improve immensely with the new reliable machines they can use without carrying cash around when doing laundry.
Make physical improvements to your business location
While giving your laundry store a facelift can be labor-intensive, the benefits generated are well worth it. If you give your business premises a fresh coat of paint, repair or replace your signposts and add a few seats so that people can get their work done while they wait for their laundry, you will notice a massive difference in your customer retention rate. You can also ask your customers to give your ideas of what they would like. This way, you will know what you need to improve on first. You can also look at what your competitors are doing to get more business and do the same. You will have a better chance of improving your customer experience with your clients.
Introduce multiple payment methods
As technology improves, transactions are becoming more cashless, making traditional coin-based laundry stores obsolete. You will also be able to offer better services when you offer your customers multiple payment options for your laundry services. Payment flexibility is a big attraction to most customers, especially considering the recent shift in using cashless payment solutions.
You can make your laundry store stand out by improving its outlook, offering on-demand services, and installing new laundry equipment. It is also essential to always keep up with the trends to maintain a competitive edge against your competitors.