If you have a business that really wants to cater to a specific demographic of people based on their age, like you’re working with a school or for an assisted living facility, you’re going to want to make sure that your marketing people know how to find your desired age group and really connect with them. 

To help you in doing this, here are three things to consider when targeting specific age demographics with online marketing. 

Learn More About Their Behavior

Before you can hope to make any progress toward convincing this age group to work with your business, you first need to learn about them and their online behavior. 

Not every age group is going to spend a lot of time online. So for the age group that you’re wanting to target, you’ll want to learn what they do online each day and how much time they spend doing this. Additionally, learning what they do offline can also help you with your digital marketing efforts as well, as you might be able to drive them to spending more time online. Consider things like what interactions they’re already having with businesses like yours, both on and offline, and how you can use this information to help push your business forward. 

Once you’re familiar with some of their behaviors and more of what makes this age group tick, you can then use this information to help you with your online marketing efforts. 

Find Out Where They’re Spending Their Time

When you’re ready to start learning more about your age demographic and their online habits, one of the best places to start is with where they are spending their time online, primarily with social media.

Social media is a great place to focus your online efforts because you’re likely to get a huge portion of the people that you’re wanting to target just with this one platform. The trick is finding which platform people of this age range are using the most and how they are using it. But once you know this, you can begin marketing much more effectively on social media platforms. 

Create Multiple Personas

To help you better understand and reach the people within the age range that you’re targeting, something that can work wonders is to develop multiple personas for these people. 

While some things might overlap for each persona that you make for this age demographic, every generation is going to have things that are different about them as well. So while you can pull some of the same details out for people within the age you’re targeting, creating slightly different personas for all types of people within this demographic will help you to really pinpoint the exact people you’re wanting to target and know exactly how to best relate to them. 

If you are trying to target specific age ranges with your online marketing efforts, consider using the tips mentioned above to help you in doing this successfully.